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With almost thirty years of regional and international experience in advertising, radio, television and film industries, Piero is a well-respected figure in the field of events, winning multiple accolades at the top creative awards' festivals in the Middle East.

Having kicked off his career as a DJ at a radio station he cofounded, Piero moved to the United States to create shows that focused on art and music before finding his calling in the Middle East, a rapidly developing market that was still nascent - at the time - when it came to artistic events.

Since he moved to the region, Piero has led some of the most impressive and groundbreaking shows in the GCC, including: the Launch of UAE's Vision 2021 for HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the opening of Ferrari World in Abu Dhabi, the first Ferrari branded theme park in the world, and the Inauguration of King Abdullah University of Science and Technology in Thuwal, Saudi Arabia.

Prior to establishing THE AIMES, Piero has also produced films for some of the leading global brands that operate in the region, McDonalds, Nestle, Fiat and General Motors to name a few, while at the same time creating original and artistic content for local and regional brands, such as Emirates, Mobily and Aldar.

While the radio channel he launched in the 70s has since grown to become the biggest commercial radio station in Italy, Piero leads each project with the same unconstrained creativity and unwavering determination. He is one of the Founding Partners of THE AIMES, and is  its CEO, a position he holds since forming the company in 2018.