Founded on the principle of “Art as a start”, THEAIMES is a creative production outfit, specialized in original multi sensorial storytelling Inspired by versatile forms of art, THEAIMES brings together revolutionary artists and production specialists, who reform the space of experiential showcase. Aspiring to lead change and create new dimensions and touchpoints of relevance between brands and audiences THEAIMES marks a new creative era in the Middle East!
This is our revolution.
How far are you willing to go?
THEAIMES is the brainchild originating from the meeting of many exceptional minds, some with a strong traditional and contemporary art background and others with a proven track record in the world of communication. It was obvious to them that the market was ready, for something fresh to lead us into the future, for a much needed change in direction
A new concept, able to merge their diverse competences and similar passion into one. As one would say, a new 'revolution'
With over twenty years' experience in exhibition production, Benedetta has supervised some of the most important exhibitions in Italy and around the world during the career, collaborating with renowned international curators and managing the whole exhibition process from conception through to the production phase, up to marketing and onwards to distribution.
The same experience has been gained in the field of museum management, at both key Italian museums and archaeological sites however, she still had a vision to carry storytelling to an elevated level, to find a new language that could entertain, engage and inspire.
The latest technological advancements now allowed this, so she knew that she could now give the audience the opportunity to witness experiential communication and art in a whole new, innovative and informative way. Her meeting with Piero was the turning point and the beginning of THEAIMES.
You could easily say that Piero is truly a self-made creative creature. From the very beginning, starting a radio station with his friends, he showed the charisma and vision that would carry him onwards towards a very successful and rewarding career in communication. The advertising world soon beckoned, and he made his way to the top with brilliant ease. He soon realized the need for a new approach in fields that were lacking the quality and clout to fulfill the necessities of a rapidly developing industry.
So, he set up his own production companies, one of which specialized in tabletop and beauty, foreseeing what would become a general market trend by a good 4-5 years. The acquisition of his company by a large international events group gave him the opportunity to successfully pave the way in new and emerging markets, especially in the middle east. Again, well ahead of his time. Today, once more, his inquisitive mind-set called for something out of the ordinary, something that could make use of today's technological progress. his meeting with Benedetta was the turning point and the beginning of THEAIMES.
A creative hub able of effectively bringing together artistic content with cutting-edge technology and thus create extraordinary experiences. A new language to interpret the world, a renewed curiosity towards the future and an unprecedented role in the relation to art. And with it, a limitless approach, one with which everything is now possible.
Looking back, and considering their track records, the outcome was in the cards from the very beginning.
THE ARTISTIC BRILLIANCE
NSPRD is the “Art point of departure” of any creative venture that THEAIMES showcases.
Born in the heart of any place that Art breathes, NSPRD designs, promotes and brings to life art exhibitions, bridging the conception with the completion in the most structured yet imaginative way.
Every project needs content and 360FX brings that in spades. They are the highly ingenious team that represents the nifty aspect of any of our missions.
With an innovative use of video and high speed filming, their artistic angle added to a revolutionary and slightly mischievous artistic attitude make the difference between good and mind-blowingly great.
Contrary to popular belief, the revolution will be televised and it will be magnificent! But for it to be so you need the imaginative post-production talents of EDI.
Through the use of a myriad of tools and techniques they can influence the look, feel and atmosphere of any project with their final touch.
ATLAS is the heavy-lifter you need when you absolutely need to get things done.
With their ability to design and produce custom-made elements for any event, they represent the reliable structural aspect of any project and provide the strength of their construction knowhow and build experience.