Founded on the principle of “Art as a start”, THEAIMES is a creative production outfit, specialized in original multi sensorial storytelling Inspired by versatile forms of art, THEAIMES brings together revolutionary artists and production specialists, who reform the space of experiential showcase. Aspiring to lead change and create new dimensions and touchpoints of relevance between brands and audiences THEAIMES marks a new creative era in the Middle East!
This is our revolution.
How far are you willing to go?
THEAIMES is the brainchild originating from the meeting of many exceptional minds, some with a strong traditional and contemporary art background and others with a proven track record in the world of communication. It was obvious to them that the market was ready, for something fresh to lead us into the future, for a much needed change in direction
A new concept, able to merge their diverse competences and similar passion into one. As one would say, a new 'revolution'
With over twenty years' experience in exhibition production and museum management, Benedetta has supervised some of the most important exhibitions in Italy and around the world. She has collaborated with renowned international curators, while managing the entire exhibition process from conception through to the production phase, up to marketing and onwards to distribution.
Benedetta has produced some of the most important exhibitions in Italy and around the world, while being a consultant to the Italian Government Council of Ministers for the creation of the Italian-Russian cultural exchange program in 2011, and for the Ariane and Benjamin de Rothschild Foundation for the achievement of the same award in Milan.
With a wealth of experience in exhibition production, Benedetta's vision has always been linked to bringing storytelling to an elevated level, and discovering a new language of entrainment, engagement and inspiration. This vision first transpired into the launch of NSPRD in 2017, that has become the "art point of departure" of any creative venture that THEAIMES showcases.
With the latest technological advancements that allow to broaden the horizons of innovative thinking, Benedetta believes in giving the audience the opportunity to witness experiential communication and art in a whole new, innovative, structured, yet imaginative way, with THEAIMES.
CEO of NSPRD part of THEAIMES
Piero Cozzi currently serves as the CEO and Partner of THEAIMES, a role he holds since forming the company in 2018. THEAIMES is a creative production outfit that brings together revolutionary artists and specialists aspiring to lead change and create new dimensions between brands and audiences in the Middle East.
With almost thirty years of regional and international experience in advertising, radio, television and film industries, Piero is a well-respected figure in the field of events, winning multiple accolades at the top creative awards' festivals in the Middle East. Starting his career as a DJ in a radio station that he founded along with friends, Piero has then moved to the United States to create shows that focused on art and music before finding his calling in the Middle East, a rapidly developing market that was still nascent - at the time - when it came to artistic events.
Since he moved to the region, Mr. Cozzi has led some of the most impressive and groundbreaking shows in the GCC, including; the Launch of UAE's Vision 2021 for HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the opening of Ferrari World in Abu Dhabi, the first Ferrari branded theme park in the world, and the Inauguration of King Abdullah University of Science and Technology in Thuwal, Saudi Arabia. Prior to establishing TheAimes, Mr. Cozzi has also produced films for some of the leading global brands that operate in the region, namely McDonalds, Nestle, Fiat and General Motors to name a few, while at the same time creating original and artistic content for local and regional brands, such as, Emirates, Mobily and Aldar.
With the radio channel he launched in the Seventies transforming to become the biggest commercial radio station in Italy, Piero has always led each project with the same unconstrained creativity and unwavering determination.
CEO and Partner, THEAIMES
A creative hub able of effectively bringing together artistic content with cutting-edge technology and thus create extraordinary experiences. A new language to interpret the world, a renewed curiosity towards the future and an unprecedented role in the relation to art. And with it, a limitless approach, one with which everything is now possible.
Looking back, and considering their track records, the outcome was in the cards from the very beginning.
THE ARTISTIC BRILLIANCE
NSPRD is the “Art point of departure” of any creative venture that THEAIMES showcases.
Born in the heart of any place that Art breathes, NSPRD designs, promotes and brings to life art exhibitions, bridging the conception with the completion in the most structured yet imaginative way.
Every project needs content and 360FX brings that in spades. They are the highly ingenious team that represents the nifty aspect of any of our missions.
With an innovative use of video and high speed filming, their artistic angle added to a revolutionary and slightly mischievous artistic attitude make the difference between good and mind-blowingly great.
Contrary to popular belief, the revolution will be televised and it will be magnificent! But for it to be so you need the imaginative post-production talents of EDI.
Through the use of a myriad of tools and techniques they can influence the look, feel and atmosphere of any project with their final touch.
ATLAS is the heavy-lifter you need when you absolutely need to get things done.
With their ability to design and produce custom-made elements for any event, they represent the reliable structural aspect of any project and provide the strength of their construction knowhow and build experience.